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| Radio Diarist Becomes a Local Celebrity |
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| Friday, 27 February 2009 13:46 |
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Despite the rain, the large auditorium in Awassa, Ethiopia slowly fills with young people who will be honored with participation certificates for the Betengna Listening Discussion groups (LDGs) in which people listen to and discuss Betengna Radio Diaries’ episodes with their peers. Young people whisper in excitement to each other upon hearing that Hiwot Mamo* will be in attendance.
Betengna is a popular reality radio diaries program featuring people living with HIV (PLWH) and designed to encourage behavior change and reduce stigma. It addresses health, HIV, communication, relationships and lifestyles issues. Betengna has already featured 13 PLWH’s stories on 6 different Ethiopian stations in 3 local languages. The National AIDS Resource Center (ARC) and the Johns Hopkins’ Center for Communication Programs coordinate the program and provide discussion guides for the LDGs, which have reached 5,000+ Ethiopians. Betengna has also reached over 12,000 listeners through radio broadcasts and internet streaming since April 2008.
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